Various SEO Methods You Might Be Doing Wrong

Have you ever thought of focusing on content and ignoring SEO or search engine optimization? Well, no offence, but it’s a worst though ever! As an online business owner, you should know what’s kicking in and what’s not.

In this digital age, SEO is still a top-notch option to come on top in the industry your business deals. From the past few years, some of the rules have changed but to cope up, you need a plan but before that, take a look at some latest stats:

75% of the visitors never scroll beyond the first page of search results
95% of the online works and even experiences start with search engines
80-85% users ignore paid ads while searching online.
Lately, business owners are making some mistakes repeatedly. Here are some of them to debate on:
Anchor Text
Latest businesses online are using anchor text to divert traffic to their website. Anchor text is a set of clickable words in hypertext. You can add various anchor texts in an article or blog which can direct a reader or a visitor to your website for other content on your website and also to relevant content on other sites.
To use them correctly, your best bet can be a healthy mix, like using long tail links i.e. using anchor texts of a wide variety to be safe or using branded anchor text.

Keywords
In earlier days, keywords used to be the king of a website’s success but now content has won the throne. But still, keywords play a major role in keeping your site one step ahead. The mistakes which most of the novices and even experts continue to do are:
Targeting wrong keywords
Padding way too much keywords in content
Whenever you try to stuff keywords in a content, with an intention to optimize your web page, unknowingly you are going on a wrong path. Search engines go through each and every content published on every site. As soon as they come across any content that has keywords usage in an unnatural way, it rejects it and penalizes you. Sounds harsh? Well, you play the system, the system plays you in return!
Links
There is no doubt that backlinks matter in optimizing a website’s SEO. Rather, in 2016, a survey took place which concluded that 92% of people use guest posting and content promotion as an integral part of their strategy. And 75% of people think link strategy as one of the most effective ones in SEO-boosting strategies.
A rookie mistake which business owners usually make is to add tons of backlinks that too from spammy or penalized sites or who are having a domain authority less than 20. It leaves a negative impact on your site. Instead, add 3-4 relevant backlinks of high-quality content.

Well, humans are meant to do mistakes and in the case of SEO, it increases as it is a beast, after all. To provide the best SEO service to your customers, follow these 3 most important methods in the correct way.

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Earn Money Through Banner Advertising

When it comes to investing money in a business, going for online business would be a good option. With the changing scenario of market we can see that Internet business is doing quiet well. Online advertising is the real source of income for an online business, as it helps to generate revenue. Among several online advertisements banner advertising is the most accepted form of advertising that helps in making good money. A banner advertising company can sell a banner ad to earn money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad.

A banner advertisement is really very attractive and of course generates a big traffic on the website. People get influenced with the banner ad displayed on the site and even click the ad to know about it. To increase the number of clicks on a banner advertising the ad must be placed on the top of the website to gain the attention of visitors at their first sight. Banner advertising can work as an effective tool of online marketing and it will also help you to keep a trace of the traffic it generates. Tracking the traffic will give you a perfect idea about the reach of the banner ad. A banner advertising works exactly on the concept of advertising where it aims to capture the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

To make the business of banner advertising a success you can even enroll the services of a digital marketing agency. These kind of agencies are very professional in their work and utilize different marketing tools to make the clients online business flourish. There are number of banner advertising agencies nowadays that act as a perfect interface between the advertisers and the audience to see if things are moving in perfect direction.

So those who want to want to earn money through online business must go for banner advertising. Get attractive banners designed to place them online to attract traffic and in turn earn good sum of money.

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Is Your Banner Advertising Helping Your Business?

Banner Advertising

Banner advertising is a popular way to advertise your business online. With a banner advertisement you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer.

What is a banner ad?

A banner advertisement is just a type of hyperlink, using a graphic instead of text. In its simplest form, a person looking at a website sees a graphic advert (which can include images and/or text), running above, below or to the side of the main content.

When that person clicks on the banner ad, just like a text hyperlink, they’re taken to the advertiser’s website.

What are the different kinds of Banner Advertisements?

1. Wide and short, running along the top or bottom of a page – these are the traditional ‘banner’ shape

2. An even bigger version of the banner called a ‘leaderboard’

3. Very long and thin banners, running down the side of page – these are also called ‘skyscrapers’.

How do I get my banner ads seen?

Banner adverts are displayed on other websites. There are three basic ways to make this happen.

1. Dealing with websites directly

2. Joining a banner advert exchange program – where you agree to show adverts on your website in return for your ads being shown elsewhere joining a banner ad network – these

3. Joining a banner ad network – this works like a ‘broker’ between advertisers and websites that want to show advertisements.

What is the cost of banner advertising?

For advertisers, there are many different aspects that have to be considered – but most importantly, what is the cost of your Banner Advertising against the actual earning power

Banner advertising usually works on a ‘cost per click’ (CPC) basis. This means you have to pay a fee to the website displaying your advert for every person that clicks on it.

Or you might pay for each time the banner ad is shown, whether or not someone clicks on it. This is called ‘cost per impression’ (CPI).

In a banner exchange program you don’t pay – you have to show other people’s banner adverts on your own website for free instead.

The most cost effective option is to combine both advertising and publishing in a single program – pay to have your own advertising banners hosted and also earn revenue from the advertising needs of others.

Check out my website HERE! for more information

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6 Benefits of IoT Market Trends in the Healthcare Sector

In today’s world, the Internet of Things is causing a mass outrage in different industries as well as professional sectors. The healthcare industry is one such field which has been blessed with this high-tech innovation. It ensures a steady and productive interaction among devices and people to deliver healthcare solutions. At present, with the efficiency of IoT, new tools are made available for developing an integrated healthcare system which makes sure the patients are handled in the best possible manner with a stern focus on improved treatment outcomes.

Thus, it is an accumulation of multiple opportunities which can be used by wellness promoters and hospitals to optimize resources in the most effective manner. Currently, a majority of hospitals are taking the help of IoT for asset management as well as to control temperature and humidity within operating rooms. Let us focus on the prime advantages of IoT market trends in the healthcare organization and understand its efficient usage:

1. Diminished Costs

Healthcare providers can take advantage of the connectivity related to healthcare solution. This will assist in patient monitoring on a real-time basis, thus cutting down unnecessary visits to the doctor. To be precise, home care facilities which are enhanced are definitely going to cut down cost related to hospital stays as well as re-admissions.

2. Improved Results of Treatment

These health care solutions with the help of cloud computing or another form of virtual infrastructure offer the medical professionals the ability to utilize real-time information for taking informed decisions. Also, it ensures that the health care provision is processed timely and treatment outcomes are upgraded.

3. Enhanced Patient Experience

The linkage of the health care system with the internet of things, emphasizes the need or requirement of the patient. It highlights improved accuracy in terms of diagnosis, enhanced treatment outcomes and timely intervention by physicians, which leads to accountable care that is highly valued by patients.

4. Improved Disease Management

It is quite crucial to note that, when patients are monitored on a regular basis with the availability of real-time data, the treatment of diseases can be managed well before the issue grows hazardous.

5. Boosted Management of Drugs

According to IoT industry analysis statistics, the development and management of drugs are seen as a major expense for the healthcare industry. With the help of IoT processes and devices, it is quite possible to handle these costs in a better manner.

6. Minimizes Errors

What does IoT do when it comes to data errors? The presence of IoT in the healthcare sector works to offer accurate data collection as well as automated workflows. Moreover, it also keeps a check on data-driven decisions to trim down wastes and reduce system costs. This is one of the shining benefits of the Internet of Things which is readily enjoyed by this sector.

Related Threats of IoT in Healthcare

- The Internet of Things has formed an effective place for itself in the health care sector, however, it also poses a number of challenges considering the sensitive nature of health data. For example, when inappropriately shared, such health information has the capability to damage reputations or even destroy careers to some extent.

- As patient monitoring is forwarded to the use of devices which are wearable and at home, the clinicians that are charged for monitoring those chronic conditions rises demands on the data center along with facility infrastructure.

- Moreover, proprietary medical services incapacity to share data among each other requires that a solution which has a standard language be present to encourage information sharing.

- Data security is another form of risk that is likely to surge with an increase in the amount of data being shared. Also, the volume of data is assured to increase significantly and thus is the need to safeguard this information from cyber-attacks.

Conclusion

The above article offers deep insight related to the usefulness of IoT in the healthcare sector. Various benefits related to patient management as well as diagnosis assistance in real-time are seen as the striking benefits of this technology. Moreover, the varied risks are also highlighted, which develops a concern related to the proper implementation of IoT.

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Pay Attention! A Quick Guide on Writing Well for Your Website

If you’re reading this now, it’s almost entirely down to whether you found the headline of this article engaging. Often overlooked, a headline that directly speaks to the reader can work wonders for your content, in ensuring your users take the time out of their busy day to read what you’ve got to say. Copyblogger is a free-to-use Content Marketing website that teaches its users how to create the best possible online content for their users – a study of theirs found that 8 out of 10 people read headline copy, yet only the remaining 20% went ahead to actually digest the article properly. With that in mind, it’s a given that you create strong, thought-provoking, and most importantly relevant headlines for your content, whatever it may be.

It goes without saying, a strong headline is redundant without informative, evocative content to follow up with. Your site is your platform, and any content your feature will reflect on your business and how it is received. A vital first step to take with your content is to make sure that you are succinct and to the point. If your writing poses questions that don’t get answered for another 500 words, or even at all, it should come as no surprise that readers lose interest and will look elsewhere. Additionally, if your posts aren’t 100% accurate at the time of writing, or the headline promises information your writing doesn’t provide, you are in danger of being branded ‘clickbait’. Put simply, clickbait is a wholly negative internet term that has recently come about with the rise of sensationalist, exaggerated headlines that often mislead people into quite literally clicking on posts and articles that were designed solely for revenue/views/site traffic. Below is a prime example of what is considered clickbait.

Quite noticeably, the headline attempts to lure in readers by deliberately withholding information that can only be garnered through visiting the article. Unfortunately, the internet is chock full of these sorts of webpages, which usually link people to pages ridden with ads and popups ran by spambots – not something you want to be associated with. These practices are easily avoidable, so be aware of how negatively it can impact your business.

In terms of accuracy, it’s important you source any statistics or quotes you haven’t compiled yourself. Additionally, you must properly verify the validity of your sources and check where you are redirecting visitors to. By providing your readers with further access to other quality sources, not only are you being helpful, but the more you do this, the more you’ll notice a by-product of this is that you’re now helping optimise your website for SEO practices, allowing your content to be easily categorised by search engines.

A final note – consistency is another crucial factor in writing well for your audience. Maintaining a consistent stream of engaging, informative content in a recognisable format will see users returning to your site for more. Take Buzzfeed for example; Buzzfeed is a world-leading multi-platform digital media company that delivers a wealth of daily content in an easy-to-read, consistent format for its users. Specific types of posts are categorised accordingly and tailored to a myriad of target audiences. They use not only written word, but animated gifs, videos and images to cater for their user’s individual preferences. This is an interesting point to consider – good writing is not solely dependent on the writing itself, but the piece as a whole. Team informed, engaging and accurate writing with images and quality sources, in an easily accessible, regular format, and you’ll see a marked improvement in how your content is viewed.

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Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

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Should You Hire an Internet Marketing Expert?

Starting out in internet marketing is almost always overwhelming
to e-business newcomers, even if they are seasoned business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complexity is compounded for those who do not have vast
experience operating or marketing a business. Whatever the
circumstances, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide various levels of support and services. Hiring or
contracting to a full-service internet marketing expert can be
quite expensive, but using limited services of an internet
marketing expert can be both cost-effective and advantageous for
a new internet business. Another option to hiring an internet
marketing expert is to pursue training and educational
opportunities in internet marketing that will prepare you to
become an internet marketing expert yourself.

Some services offered internet marketing expert firms include:

1. Preparation of marketing plans

2. Internet marketing
consulting services

3. Management of specific internet marketing
campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
introduction to internet marketing and to realize your internet
marketing potential. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also outline internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services accomplish the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more intended to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting basis is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it beneficial to hire or contract an
internet marketing expert to manage a specific area of your
internet marketing campaign that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both require ongoing monitoring and adjustments
to be continually effective and cost-efficient. Linking campaigns
are also ongoing, time consuming tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Among them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, pinpointing a target
market, developing a unique selling proposition, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to decide whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
expertise and freeing up your time. The disadvantage, of course,
is the cost associated with the use of an internet marketing
expert. In making that crucial decision for your unique business,
a cost-benefit analysis can provide guidance to ensure that you
make the best decision for your business.

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Traffic Building – How to Create a Landslide of Visitors to Your Website

Traffic, everyone wants it and is trying really hard to get more people to their site. Traffic is what generates more traffic, and vitally for website owners, increases their revenue. When you are planning a web site, part of your thinking should include a strategy for building traffic and realistic time scales and budgets for doing it. Be prepared to wait several months for your traffic to build, unless, of course, you have the budget for some instant advertising.
Here are four essential key elements of traffic building:

Pay-per-click (PPC)

Link building

Search engine and directory submissions

Article marketing

Pay per Click Advertising

There are dozens of PPC advertising opportunities but until you understand how PPC bidding works and how to make a profit stick with Google Adwords. Pay per Click advertising like AdWords is worth spending money on. I would suggest reading up on AdWords books and articles on how to use this great advertising avenue to its fullest.

Link Building

Search engines such as Google see links from other sites as a vote of confidence in your site and will boost its position in their search engine results accordingly. Acquiring links from other sites is a slow process and requires a much organised approach. On the plus side, running a link building campaign means that you are not solely relying on search engines to bring you visitors. A link from an authoritative site lends you credibility, a link from a popular site sends you traffic and a link from a relevant site boosts your search results. Reciprocal linking is an effective, free way to get more visitors to your site.

Search engines

Getting your site listed with all of the major search engines and directories is essential for building traffic. Increasing search engine traffic organically can be an essential part of the promotional mix of for your website. When setting up a website, a vital task to carry out is to submit it to website directories.

Article Marketing

Article marketing has come a long way to become one of the core traffic building strategies for internet marketers and webmasters. Writing and submitting quality articles to article directories is an excellent way of promoting your site and sending it lots of targeted traffic. Article traffic is big, big, big: and here is why. When you write articles and submit them to the highest ranked article directories, for well targeted keywords, they can rush to the top of the search engine rankings.

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Why is Article Marketing Such a Powerful Traffic Building Strategy?

Of all the diverse traffic building strategies available to internet marketers, article marketing, is by far the most powerful method of increasing web site traffic, boosting sales, and maximizing profits.

If you have not yet implemented a powerful traffic building strategy for your website, you should definitely consider writing and publishing articles for the following reasons.

Writing useful, informative, high caliber articles about your market niche will identify you, to your readers, as an expert in your field.  

Being recognized as an “expert”  instills an aura of credibility, builds trust, and confidence with your potential customers.   Your prospects will feel more comfortable when buying from you, and an increase in sales from your online business will be the direct result.  

Cost effectiveness is also another reason why article marketing is such a powerful traffic building strategy.

It is not extraordinarily expensive to hire a ghost writer to create articles for you, if you don’t have the time available or ability to do so for yourself.  

It costs nothing to submit your articles to article directories for publication, and if time is a prohibition, there are tools that are now commonly available to automatically submit your articles to several directories at once.  

Multiple directory submissions dramatically increases the back links to your website, which in turn translates to increased traffic, and an increase in web site sales.  

Article marketing is an extremely important and powerful traffic building strategy, for increasing back links, that the search engines robots are constantly on the lookout for.

Including keywords when writing your articles, and submitting multiple articles to the article directories, is a very powerful traffic building strategy that makes your website more visible to the search engines.  Your web site will be quickly indexed by the search engines when using this strategy.

Published articles become viral in nature.  All your articles will contain an author’s bio or author’s resource box, where you can give a brief pitch about your business, and insert the URL for your web site.   The author’s resource box is always located at the end of your article and is usually limited to about 250 – 300 words.

Unlike other advertising strategies; when your articles are published by the directories, your website URL, which is contained in the author’s resource box, will become viral and will be disseminated throughout the internet universe to remain there indefinitely.

Your article will be archived in the various article directories, and will over time continue to funnel thousands of permanent back links to your website.  

That is the primary reason why your article should be well written, useful, well thought out, and keyword rich.  

It should now be evident to you why article marketing is such a powerful traffic building strategy in comparison to other traffic driving methods.

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SEO Factors to Be Considered While Making a Website

SEO is the most important aspect for any website. In this article I will elaborate on the importance of SEO in website development and what SEO factors to consider while developing / designing a website.

1. FAST LOADING TIMES – The most important factor and Google recognizes it. It does not penalizes websites that are slow, but it rewards websites that are fast. Make sure your code is manageable and your client side is rendered fast.

2. SEO Friendly Content – Keep a mixture of images, text and animations. Google loves rich content. Gone are the days, when search engines preferred text. These days, Google will giveyou preference if your content has a video embedded in it. Rich content ranks faster these days.

3. SEO FRIENDLY URLS – Query parameters are good for development but bad for SEO, make sure you have the option of writing a keyword rich URL for that is a ranking factor in Google search result pages.

4. TITLE TAGS, META TAGS, META DESCRIPTION – If you can use a plugin that’s good, but if you have a custom stack development, be aware of these field. Provide provisions on every page to put in these fields.

5. H1, h2 tags – These tags help search engines understand the topic of the underlying content. Google still uses H1 tags to determine relevance. Use these tags to defined your content. Be careful there should be only 1 h1 tag on your page.

6. SITEMAP XML – an XML sitemap is to be submitted to Google webmasters account for faster indexing of your website pages. Make a provision to auto generate or manually generate these sitemaps for fasting indexing by search engine bots.

7. ROBOTS.txt – This file contains an important declaration. It tells the bots about pages that you want indexed when a search engine bot comes looking. It is upto search engines to honor requests mentioned in ROBOTS.txt

8. REMOVE DUMP TEXT / PAGES – Do remember to delete pages, that you used while making the website. This might include images, lorem ipsum passages. Stuffing your website with dump text is not going to help at all.

9. Image ALT Tags – A search engine bot cannot ready your image, but it can only read the alt text of your image. Make provision in your website code to put alt – tags for it is one of the most important factors in SEO.

10. BLOG – Google loves a website that is fresh. Fresh content is ranked higher than stale ones. By maintaining a blog, not only you can build a community of followers, but it helps a lot in website SEO. Make a provision for blog on your website.

These are some factors involved in developing a SEO friendly website. A good website development company can really optimize the code well and give you an edge over your competitors by leveraging SEO factors.

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